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Designing with Color: Put Color Theory to Work in Your Shop
You already know that color can change the way a quilt feels, make a fabric combination sing, and turn a…
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From Followers to Community: A Simple Social Media Growth Strategy
Once your shop’s social media accounts are set up, the next question is: How do we grow? It’s easy to…
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From Class Idea to Full House: Plan a Fall Rayon Class
Fall is a great time to give customers a reason to try something new. As the seasons change, sewists are…
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Sell It Before You Stock It
There’s something exciting about having a big new project on the horizon. A beautiful kit, an upcoming sew-along, or a…
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Put the Website to Work: A 30-Minute Website Audit
A great quilt shop website doesn’t have to be complicated. It just needs to make it easy for customers to…
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A Little Spooky, A Lot of Selling: Your Halloween Shop Refresh
Halloween is right around the corner, and it’s the perfect time to give the shop a seasonal refresh! With a…
