Hosting Quilt Classes That Keep Customers Coming Back

Quilt classes are not just about teaching techniques—they’re about building a vibrant community, inspiring creativity, and turning one-time shoppers into loyal customers.

Whether you’re hosting beginner-friendly workshops or advanced quilting projects, a well-planned class can keep your shop buzzing with excitement. 

Let’s break down how to schedule, plan, and host classes that are a hit!

Scheduling for Success

Timing is everything! When planning classes, consider:

• Day & Time: Weekends and evenings work well for working quilters, while weekday mornings may suit retirees.
• Consistency: A regular schedule (e.g., first Saturday of the month) helps build a routine.
• Duration: Keep classes manageable—2-3 hours for a single session or spread a larger project over multiple weeks.
• Sign-ups & Prep: Promote your class at least a month in advance, and have a clear cut-off date for sign-ups so you can prepare materials.

Picking the Perfect Topics & Projects

The best classes strike a balance between fun and skill-building. Here are some winning ideas:

• Beginner-Friendly: Easy tote bags, simple table runners, or intro-to-piecing quilts.
• Skill Boosters: Free-motion quilting, applique techniques, or foundation paper piecing.
• Seasonal & Trendy: Holiday projects, scrappy quilts, or modern quilt designs.
• Sew-Alongs & Block-of-the-Month: Keep customers engaged with ongoing projects that bring them back regularly.
• Guest Instructors & Special Events: Bring in local designers or team up with pattern makers to add variety and excitement.

Creating a Community, Not Just a Class

A great class experience keeps customers coming back. Here’s how to make yours special:

• Make It Social: Encourage chatting and sharing—quilters love to connect!
• Provide Takeaways: Handouts, supply lists, and follow-up tips help customers feel prepared.
• Offer Perks: Give attendees a discount on class-related supplies or a coupon for their next visit.
• Encourage Sharing: Have a class hashtag or a shop-exclusive Facebook group for students to post progress and finished projects.

A successful quilt class does more than teach—it creates a space where creativity thrives and friendships form. Whether you’re helping beginners take their first stitches or guiding experienced quilters through new techniques, a well-run class will turn your shop into a go-to quilting hub.

So, what’s your next class going to be? Let’s get stitching!

Industry Update: Holly Draney, VP of Creative Design at Riley Blake Designs

In my years managing a quilt shop, I learned that the most successful classes weren’t just about the project—they were about the experience. People come for the quilting, but they stay for the connections. One of the best things you can do is create a welcoming, low-pressure environment. Keep the energy fun and relaxed, and don’t be afraid to let personality shine through!

Also, make sure your classes support your shop’s overall sales strategy. Plan classes around fabrics or notions you carry and offer an exclusive discount to attendees. This not only increases sales but also helps customers feel like they’re getting extra value. And always, always follow up! A quick email or a social media shoutout to share finished projects makes students feel valued and keeps them engaged with your shop.